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Extricom Announces PartnerAdvantage Channel Partner Program

Extricom, provider of enterprise-class wireless LAN (WLAN) infrastructure systems for converged voice (VoWLAN), data, video, and RFID services, today launched its PartnerAdvantage Partner Program. The PartnerAdvantage launch comes as solution providers and Value Added Resellers (VARs) of all sizes are searching for differentiated solutions that will enable them to take advantage of the multi-billion dollar opportunity the wireless LAN (WLAN) market represents.

The PartnerAdvantage Program is based on a single premise: drive revenue growth and profitability for Extricom Partners, by creating a strong sales and marketing bond between them and Extricom. PartnerAdvantage will offer common-sense, value-adding programs for sales enablement, co-marketing, promotion, and investment protection. These will ultimately enable Extricom Partners to capture above-average product margins, develop their wireless LAN expertise, cost-effectively market their solutions, and protect their pre-sale time commitment via deal registration.

"Extricom PartnerAdvantage is a key building block in our strategy for 2008 and beyond," stated Dan Kirtchuk, executive vice president, global sales for Extricom. "Increasingly, resellers and VARs are recognizing the unique blend of wireless innovation, performance, and ease-of-use that the Extricom WLAN brings to Wi-Fi implementations, and they are evangelizing these value points to the end-user IT community. PartnerAdvantage will enable them to maximize their selling opportunities in a rapidly expanding market."

PartnerAdvantage is built around three levels of partner commitment, Registered, Select, and Premier, bringing together a select group of commercial Partners who will be seen as vendors of choice for Wi-Fi networks. Extricom PartnerAdvantage gives its partners the ability to drive increased profitability while reducing total business costs, based around Extricom's core values: surprising simplicity, total mobility, guaranteed performance and convergence without tradeoff.

"The Wi-Fi arena is crowded with solutions that talk a great game but don't deliver on what they promise in terms of bottom-line performance or partner value," declared George Grella of RubyTech Deutschland GmbH. "We look at Extricom as a welcome alternative to all the noise out there, and one that provides value on multiple levels. It's a technical solution that will give us an edge in a highly competitive marketplace, but at the same time we see the value-selling relationship enabled by PartnerAdvantage. This will make it possible for us to identify opportunities, close business, and execute on our commitments."

For more information, visit http://www.extricom.com/content/partners/sales-partners

About Extricom

Extricom is the premier provider of enterprise-class wireless LAN infrastructure solutions for converged voice (VoWLAN), data, video and RFID. Its innovative Interference-Free(TM) WLAN System, based on Channel Blanket(TM) technology, enables dramatically easier WLAN deployment and lower total cost of ownership, while achieving a generational leap in capacity, coverage, seamless mobility and security performance for Wi-Fi. The result is a large-scale, 802.11 standards-based WLAN infrastructure with the dependability of a wired network. Founded in 2002, Extricom is privately held, with strategic investors that include Motorola.

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